Synthesis On Race And Ethnicity Essay Example For Students

Synthesis On Race And Ethnicity Essay With the commencement of the millennium one might think that what is known as the melting pot of the world would interact more smoothly than what is portrayed in the media. We have long lived in a society that is segregated, not because it has gone unopposed, but because no one wants to take on the responsibility of breaking the Berlin Wall of segregation. We have, however, come a long way from the kind of segregation that was imparted in our countrys fledgling stages, slavery being the number one offense of segregation. A quarter-century ago, race was part of everyday public discourse; today it haunts us quietly, though on occasion the Rodney King beating or the Simpson trial or Eric McGinniss death it erupts with jarring urgency. At these moments of crisis, during these squalls, we flail about, trying to find moral ballast. By then it is usually too late. The lines are drawn. Accusations are hurled across the river like cannon fire. And the cease-fires, when they occur, are just that, cease-fires, temporary and fragile. Even the best of people have already chosen sides (Kotlowitz, 414)To have any race or sect serve another because they believe they are higher and mightier than the other is preposterous. By our own nature we, as a society, strive to dominate others and become the King of the Hill. This is our major downfall, by doing this we injure our society and the bond that holds this country together. Why does this occur you might ask? That is a question to be answered only by anthropologists and sociologists; for students do not have the time or inclination to sort through behaviorisms and psychological mumbo jumbo. Many of our youth were taught to stay within their own ethnic groups. This mentality is what gave rise to the Klu Klux Klan, the Chinese prisoner camps of World War II, and the ethnically segregated neighborhoods of today. Some are taught to hate other ethnic groups, some have preconceived notions of how other cultures act, and still others have had bad run-ins with other ethnic groups and judge them all from the one incident. As William Booth, a Washington Post staff writer, said in his essay One Nation, Indivisible: Is It History,, Houses of worship remain, as the Reverend Martin Luther King Jr. described it three decades ago, among the most segregated institutions in America, not just by race but also by ethnicity. We will write a custom essay on Synthesis On Race And Ethnicity specifically for you for only $16.38 $13.9/page Order now Think how difficult it is to measure the ratio of cultures and ethnic backgrounds to how we integrate with each other. Whites account for seventy-four percent of the population, Blacks twelve percent, Latino ten percent, and Asians three percent (Booth, 395). It is easy to see how Whites could be perceived as the oppressors because of the shear evidence of the numbers, showing Whites as the majority. Morrow lends a good point when he says this might be because of the simple fact that most of Americas celebrated heroes are White. Then again, with rising minority populations across the country, soon we will all be on a level playing field, speaking the same language and things of that nature. Language is a big issue in todays society. With dozens of ethnic backgrounds, and the languages that come with them, which do we teach in our schools? How do we discern which to offer and which to adopt as courses in our schools? Then there is the issue of our native tongue. Do we dare change the language that is so well known in our country? And if so what would we change it to? Until we have answers to these questions, they should be looked over and the immigrants who decide they would like to live in America should abide by our laws and policies as our forefathers dictated in the Constitution. .uebc0008c083a146b34324281501ffa48 , .uebc0008c083a146b34324281501ffa48 .postImageUrl , .uebc0008c083a146b34324281501ffa48 .centered-text-area { min-height: 80px; position: relative; } .uebc0008c083a146b34324281501ffa48 , .uebc0008c083a146b34324281501ffa48:hover , .uebc0008c083a146b34324281501ffa48:visited , .uebc0008c083a146b34324281501ffa48:active { border:0!important; } .uebc0008c083a146b34324281501ffa48 .clearfix:after { content: ""; display: table; clear: both; } .uebc0008c083a146b34324281501ffa48 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uebc0008c083a146b34324281501ffa48:active , .uebc0008c083a146b34324281501ffa48:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uebc0008c083a146b34324281501ffa48 .centered-text-area { width: 100%; position: relative ; } .uebc0008c083a146b34324281501ffa48 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uebc0008c083a146b34324281501ffa48 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uebc0008c083a146b34324281501ffa48 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uebc0008c083a146b34324281501ffa48:hover .ctaButton { background-color: #34495E!important; } .uebc0008c083a146b34324281501ffa48 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uebc0008c083a146b34324281501ffa48 .uebc0008c083a146b34324281501ffa48-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uebc0008c083a146b34324281501ffa48:after { content: ""; display: block; clear: both; } READ: Homeless monologue EssayIt is all about perspective which has everything to do with our personal and collective experiences; from our histories we build myths, legends that both guide us and constrain us; legends that include both fact and fiction (Kotlowitz, 411). This, in fact, is how each of our respective ethnic groups derives the reinforcement for our stereotypes and prejudices. Throughout the sixties and seventies, I watched one group after another African Americans, Latinos, Native Americans stand up and proudly reclaim their roots while I just sank back ever deeper into my seat. All this excitement over ethnicity stemmed, I uneasily sensed, from a past in which t heir ancestors had been trampled upon by my ancestors, or at least by people who looked very much like them. In addition, it had begun to seem almost un-American not to have some sort of hyphen at hand, linking one to more venerable times and locales. (Ehrenreich, 415) We banter over who is right and who is wrong like squabbling children when we do not see what is going on right under our noses. Most are more interested in winning a battle when we need to band together to win the war. All of America should look at the facts of the matter and collaborate, not separate. Morrow, a columnist for our revered student newspaper The Quad, explains it best when he says, When others seek you out, dont look down on them with arrogance. As our society exists today we can not eliminate prejudice or stereotypes. We must change and adopt all cultures and ethnic backgrounds as our own. Americans need to treat each other as a conglomerate, not as separate groups. But the persistence of ethnic enclav es and identification does not appear to be going away, and may not in a country that is now home to, not a few distinct ethnic groups, but dozens (Booth, 397). We can only hope that some day, as Americans, we can learn to accept and share the significant things every ethnic background has to offer. BibliographyAckley, Katherine Anne, ed. Perspectives on Contemporary Issues: Reading across the Disciplines, 2nd Ed. Fort Worth, TX: Harcourt, 2000. Booth, William. One Nation, Indivisible: is it History? Ackley, 393-399. Ehrenreich, Barbara. Cultural Baggage. Ackley, 415-417. Kotlowitz, Alex. Colorblind. Ackley, 411-414. Morrow, Carl E. Minority role models in communities are difficult to come by. TheQuad 29 Feb. 2000: The Forum, page 9. Social Issues

A Day in the Life of Alex Sander Essays

A Day in the Life of Alex Sander Essays A Day in the Life of Alex Sander Paper A Day in the Life of Alex Sander Paper Greiner and Collins article A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products discusses the personality traits and behavior of Alex Sander and how it not only limits his career growth but also affects others within the organization.  Alex Sander, a MBA graduate of MIT, is a product manager in the Toiletries division at Landon Care Products, Inc. Alex is a highly talented individual, a fast learner, has entrepreneurial skills with extensive market and product knowledge, is self confident, and self driven. He successfully rebranded two skin care products in over a years time. However, Alex is emotionally immature and aloof from his colleagues at work. He has a commanding personality as he not only micromanages people but also derides them if he is not satisfied with their work output and this behavior alienates him from other people in the organization. Alex admits that he gets ticked off pretty easily, is very inflexible at work relationships, and expects everyone to put in extra hours even if they have prior commitments. He thinks that his temper is actually an effective management tool that makes people finish tasks on time but does not realize that he is losing credibility among his peers and subordinates. Despite his work effectiveness and efficiency, Alexs difficult behavior and disregard for co-workers feelings is limiting his desire to move further up in the organization. Based on the feedback from other people at his work place, Alex works tirelessly. However, the flip side is that Alex expects others to work the same way, and if they do not meet his expectations, then he feels that they lack commitment and dedication. Alex contributes to a negative work environment through humiliation and yelling causing nervous and frustrated co-workers. While Alexs subordinates and coworkers respect him, they dont see him as a leader due to his lack of ability to motivate people and get work done through other people. This was revealed during Alexs 360 review with his manager Sam Glass. Sam wants to keep Alex as he is a valuable asset to the company; however, Sam wants to find ways to help Alex take charge on changing his behavior.  In conclusion of the article, Alexs manager Sam discusses this issue with another colleague at his hierarchy level to identify the best possible option to rectify Alexs attitude and behavior. Comments and Recommendations Alex needs to show more concern to the feelings and insights of his peers, as well as take the 360 review more seriously as a tool to improve his weaknesses. Alex should take emotional intelligence (EI) training that can help him read emotional and social cues from others. He should also focus on developing his interpersonal skills and leadership qualities including leading through motivation and leading by example. Further, his manager, Sam should enforce Alex to implement a reward system to praise co-worker contribution.

PLN revised Assignment Example | Topics and Well Written Essays - 500 words

PLN revised - Assignment Example t Coweta High School I made connection with my former colleague with whom we still share through twitter, emails and messages on career related issues and on the state of the school since I left. To boost my depth in my career and general knowledge I am also subscribed to journals which includes; American Education Research journal, Electronic journal of e-learning and The Journal which help me keep in touch with trending issues in the world of educational technology (Richardson & Mancabelli, 2011). As an upcoming education technologist, these platforms plays a very crucial role in sharpening ability of applying technology at my current place of work, Landmark Christian School. I also engage in social media for further information and through this platform follow authors like; Alan Januszeuski, Michael Molenda and Dr Darci Harland. To keep tabs with my peers I also involve myself in social media revelation through different media platforms, such as twitter, edmodo network, text messa ges, Diigo networking tools and emails. At Landmark Christian School I am taken in as trained professional education technologist and thus falling in the vast area of Education. The educational technology has been effective at building my career through sharing of experiences, knowledge and information from various social backgrounds. With such advances in technology, one is able to learn that education technology alters on the outcome of both teaching and learning, and altering on processes of teaching and learning (Januszewski & Molenda, 2007). Engaging in seminal arguments helps at underlying different experiences and after putting these experiences differently. Experiments with technology combined with different teaching and learning experiences are different from the traditional forms of learning and teaching (Siricharoen, 2013). The personal learning network (PLN) has been effective at necessitating on my studying experiences with the media and technology through understanding on

Television as a live medium Assignment Example | Topics and Well Written Essays - 1500 words

Television as a live medium - Assignment Example Bourdon cited several examples to demonstrate this. There is the case of the live sports commentary. The authors explained that the delivery involves specific phonetic features as well as the unmistakable rhythm and prosody that came as the event unfolds (543). It was stressed that such live commentary could be recorded earlier in a previously completed game or sporting event. But television programs do not operate in vacuums. The audience knows - besides the actual material being viewed - the background information about what they are watching. For example, the schedule of basketball games are published and known to the viewers. These types of information augment the audience’s ability to determine whether a television exhibition is live or not. The voice or the verbal aspect of live television also works in tandem with the visual content being presented. A voice complements the body language of television mediators such as reporters talking to the news anchor. During a news report when a story is being beamed as it happens and the reporter and the anchor are talking about it, the audio reveals the liveness by confirming the nuances (and problems) present in a conversation transpiring where on is talking back from a remote area. The delay in the answers, the need to repeat details and even some technical glitches such as static sounds - they collectively articulate to the audience that the report is transpiring live. Bourdon also pointed out the impromptu changes that occur before the viewers’ eyes and how the voice of television mediators highlights the liveness of the program by confirming them for the sake of the audience. Say, after an advertising break and a new resource person joins a live talk show, the host introduces him or her. It shows a break in sequence or a perfectly logical unfolding of the program, which underpins the contrived pre-produced television materials. To put this in context, one should remember that modern viewers are f amiliar with live television and could often spot if a program is not. An important part in this discernment is the sound. It is difficult to manipulate and it provides the clue if a material is contrived or pre-produced. It complements the visual messages to articulate â€Å"liveness†. Question 2: Why Pay attention, as Sterne urges, to the â€Å"physical life of the medium† of television? The physical â€Å"stuff† of television is important, according to Sterne, because it is critical in the way the medium functions or rather in the way â€Å"televisual† relationships are organized (504). He cited that television infrastructure â€Å"reify social relationships - giving relations a degree of density, inflexibility or objectivity that they would not have without an abstracted principle and mechanism of repetition† (504). The problem being addressed by this position is that television infrastructure and its physical life remains mystified or relegate d in the historical background mainly because they are not accorded the right degree of interest and emphasis. The argument is that an understanding of the medium’s physical life will provide insights in the sheer power of television’s capability and, therefore, an appreciation and recognition of its role in social, cultural, political and economic spheres. Sterne ultimately underscored that the American television - when approached through an understanding

Trifles Essay Example | Topics and Well Written Essays - 250 words

Trifles - Essay Example Mrs. Hale when she was Minnie Foster was a member of the choir but in the passing of time, became like bird caged in her own home, with no social relationship with her neighborhood. The primary culprit to this conflict is the husband who, though has been known to be a good man paying his debts and keeping his words, was also a hard man. The other character contributory to the conflict was Mrs. Hale who was the only person who could have at least been a friend and confidant of Mrs. Wright but chose not to be with the woman because her place has always been gloomy. She then realized the need she was not able to meet in the life of her neighbor after the discovery of the dead canary with its neck wrung, similar to how Mr. Wright died for she somehow knew what happens in a home, which are almost true for everyone, only in different ways. The investigators representing the men in general, contributed to the problem through their reactions towards women in general. They have shown contempt over the things women busy and worry themselves with and have highlighted what could have been happening in the house of the couple between themselves before the murder.

Image Quality Assessment Techniques Using Gabor Filters

Image Quality Assessment Techniques Using Gabor Filters A SURVEY ON IMAGE QUALITY ASSESSMENT TECHNIQUES USING GABOR FILTERS Deepa Maria Thomas, S. John Livingson (DEEPA MARIA THOMAS, ROOM NO 303, DMR RESIDENCE, KARUNYA LADIES HOSTEL, KARUNYA UNIVERSITY, COIMBATORE-641114) Abstract-Image quality assessment has a very important role, especially because the impact that the quality of images have on a viewer is significant. This makes it important that visual information is assessed for quality every now and then. Images can be distorted with different types of irregularities like noise, blur etc. No- reference image quality assessment methods does not need a reference image for assessment, this is particularly helpful when there is no reference image available. Gabor filters are efficient is assessing image quality because their frequency and orientation representations is very similar to the human visual system. This is why Gabor filters are used in feature extraction , target detection as well as texture segmentation. This paper is a survey of some of the no- reference image quality assessment methods that make use of Gabor filters in their quality assessment methodology wither for feature extraction or texture analysis. Key wordsimage quality assessment, Gabor filter, no reference quality assessment. INTRODUCTION Images of good quality have come to be of great importance in our day to day life. Statistics suggest that an average person comes across 400 to 600 advertisements in a day. Pictures form a major portion of advertisements. Advertisement is just one area that makes use of images. There are a lot of image quality assessment techniques available today. No-reference image quality assessment (NR-IQA) is one of the types in which the quality is estimated without the use of any reference image, whereas full reference image quality assessment (FR-IQA) make use of a reference image for quality assessment. Gabor filter is generally used for edge detection and it has the advantage that the frequency and orientation representations are very similar to the human visual system. Or in other words, the image analysis by Gabor functions is similar to the human perception. A set of Gabor filters with different frequencies and orientations are also useful for extracting useful features from an image. GABOR FILTERS IN FEATURE EXTRACTION Use of Gabor filter is motivated by the fact that they are optimal in time and frequency. In addition these filters can approximate the visual cortex of some mammals as described in [1]. This is why Gabor filters are used in many applications like target detection, image segmentation etc.. Figure 1: Two dimensional Gabor filter Sources: http://en.wikipedia.org/wiki/Gabor_filter NR-IQA USING GABOR FILTERS No-reference image quality assessment is one of the types in which the quality is estimated without the use of any reference image, whereas full- reference techniques make use of a reference image for quality assessment. Described below are two no- reference image quality assessment techniques using Gabor filters. NR-IQA USING VISUAL CODEBOOK (CBIQ) The first step of this method [2] is codebook construction. It is built by dividing an image into BxB patches. All the constant patches are removed, for the rest of the patches Gabor feature vectors are computed. This is repeated for all the training images. Using this set, with a clustering algorithm the codebook is created. The input image is represented by the distribution of codewords from the codebook. The number of times the codeword is found and each time a nearest neighbor is found, the count is increased by one. If the distance between the vector of the feature and the nearest neighbor is larger than a predefined threshold, then it is considered as an outlier. In a case where a large number of outliers are encountered, then there might be some type of distortion which was not encountered in the training set. This image quality assessment technique is represented as CBIQ (Codebook Image Quality).The quality metric is Qm(I) and is given by, Qm(I)= where, H1(i) is the probability of the occurrence of the code words DMOS(C(i)) is the Differential Mean Opinion Scores of the codewords. NR-IQA BASED ON VISUAL SALIENCY GUIDED SAMPLING (IQVG) This method [3] is a no-reference image quality assessment method based on visual saliency. Visual saliency is what grabs our attention and it makes some parts of the image stand out from the rest. In this method firstly, a sufficient number of patches are sampled for which the mean saliency is greater than the threshold. Next, feature extraction is done by convolving each patch with Gabor filters. Using histograms the features are encoded, this gives an image representation. Using regression methods such as SVR the model can be trained. Finally, the quality of the test image is predicted automatically with a trained model. FR-IQA USING GABOR FILTERS The full reference method of image quality assessment is different from the no reference methods in that it does not make use of a reference image for quality assessment. Described below are two full reference image quality assessment techniques using Gabor filters. FR-IQA USING FEATURE SIMILARITY INDEX (FSIM) In this method [4] firstly, two image extractions are made namely, phase congruence (PC) and gradient magnitude (GM). PC is contrast invariant, this implies that the variations in quality due to contrast differences are not identified by PC. As a result of this, the GM needs to be extracted using gradient operators like Prewitt operator, Sobel operator and Scharr operator. Once the PC and GM are extracted for the reference image and the distorted image, FSIM can be computed to measure the similarity between the two images. The FSM can be calculated by combining similarity measure between images for both PC and GM given by where, is the similarity measurement of PC is the similarity measurement of GM and are positive real numbers The combined similarity is given by = . where, ÃŽ ± and ÃŽ ² are parameters to adjust their relative weightage or importance. Finally, the FSIM measure is given as below FSIM= where, FR-IQA USING PERCEPTUAL METHOD (MIGF) One of the features necessary for good IQA is that it should be consistent with the subjective judgment of humans on the image. In this method [5] first, the features are extracted using a two dimensional Gabor filter which acts as a local band-pass filter with optimal localization properties. Next, divisive normalization transform (DNTF) is performed where the linear transform coefficient is normalized by the energy of a cluster of neighboring coefficients. This reduces the higher order dependencies in the extracted Gabor features. Next, the visual energy information (VEI) for each scale and orientation is given by where, ÃŽ » is the scale, ÃŽ ¸ is the orientation is real part of DNTF is the imaginary part of DNTF Once the VEI is calculated, the mutual information (MI) can be calculated as the difference between the VEI obtained from the reference image and distorted image. MI can be calculated using marginal probability distribution and joint probability distribution. The quality score is as described below Score= where, and denote the VEI of the reference image and distorted image respectively at scale i and orientation ÃŽ ¸. COMPARISON OF IQA TECHNIQUES: The table below shows a comparison between the four techniques described above. It describes the merits and demerits of the four IQA methods. TABLE – 1 COMPARISON TABLE CONCLUSIONS This work provides the comparative study of some of the IQA methods in image processing. The algorithms that were considered were both no – reference and full reference algorithms. All the IQA methods discussed here make use of Gabor filters in one way or another. This paper highlights importance of Gabor Filters in image quality assessment. REFERENCES: [1] Anjali G. (2012), â€Å"For image enhancement and segmentation by using evaluation of Gabor filter parameters.† IJATER, 2, 46-56. [2] Peng Y. and David D. (2014), â€Å"No- reference image quality assessment based on visual codebook.† Feature Similarity Index for Image Quality Assessment.† IEEE Trans. IP, 21, 3129-3138. [3] Zhongyi G., Lin Z. and Hongyu L., (2013),â€Å"Learning a bling image quality index based on visual saliency guided sampling and Gabor filtering.† ICIP, 186-190. [4] Lin Z. and Xuanqin M., (2011), â€Å"FSIM: Feature Similarity Index for Image Quality Assessment .† IEEE Trans. IP, 20, 2378-2386 [5] Ding Y., Zhang Y., Wang X., Yan X. and Krylov A.S. (2014), â€Å"Perceptual image quality metric using mutual information of Gabor features.† Science China Information Sciences, 57,032111:1-032111:9.

A Portrait of the Artist as a Young Man :: Portrait Artist Young Man

A Portrait of the Artist as a Young Man James Joyce's A Portrait of the Artist as a Young Man is considered to be one of the finest works of literature of all time. Herbert Gorman, an author from the early twentieth century, stated that "so profound and beautiful and convincing a book is part of the lasting literature of our age," and with good reason. The main character of the novel, Stephen Dedalus, is a complex and dynamic youth, and one who undergoes vast changes during the course of his life. The main influences on him are family and religion. As his life passes, Stephens' feelings towards these influences change drastically. Stephen's family is very important to him. His father, Simon, plays a major role in his early life, and Stephen has great respect for him. However, there are instances when Stephen is angered by his fathers' actions, and resents his statements. The growing debts incurred by Simon lead to his son's transferring to a day school. Stephens' difficulties at his former educational institution are relayed by his father, much to the chagrin of the younger Dedalus. Later in the novel, Stephen loses even more respect for his father as the familys' debts continue to grow and they are forced to move. Once, when the two males travel to sell of the family estate, Simon returns to his former school and converses with his former classmates. Stephen is upset to hear of his father's wild behavior as a youth, and of his flirtatious nature. He begins to rebel against his strict upbringing, striking back at his familys' traditional values and way of life. Religion is an ever present force in Stephen's life. He attends a religious school from an early age, and is a devout Roman Catholic. He has great reference for the priests at his school, and even fears the rector. As his life progresses, Stephen experiences great feelings for women, and finally gives into his desire when he encounters a prostitute in Dublin. From this point forward, he views his life as an immoral one and makes many attempts to correct it. He goes so far as to deprive all of his senses from any form of

Marketing Case Study of “Pamela Shampoo” Essay

What alternatives Mr. Alfred Jones have for improving his social position? Was manufacturing a shampoo a right decision? Alfred who engaged in buying and selling of land- a real estate business and brokering deals were known as dalal. When Alfred grew up, he joined his father’s company as a Director in 1980.His father was the Managing Director and Chairperson of the company. Alfred was very successful, growing the business and becoming rich in the process. Despite his financial success, Alfred was concerned about the social status. In 1985, his father retired although he remained the Chairperson. Alfred become Managing Director but did not like his family business anymore because of its low social profile. Mr. Haque-who was the proprietor of small market research firm. During the discussion regarding his family business, Mr. Haque encouraged Alfred to launch a new venture company. Mr. Haque convinced him that starting a new business would help him get rid of the associations with the humiliating term dalal. Production decisions involve the processes by which raw materials are converted into the finished products through manufacturing. These decisions play a very important role in the product quality, cash flow, control etc. The new venture had problems right from the beginning. It failed to reach sales target because Alfred did not do any market research before manufacturing and launching Pamela Shampoo. Despite huge investments, over a period of couple of years, Alfred had become a bankrupt. Manufacturing a shampoo was not a right decision without market research properly. Given that Mr. Jones had financial resource, what process should he follow for developing a business plan and its implementation? Financial resource is using the profits and accumulated savings from his real estate company, he brought a huge area of land for establishing a factory for manufacturing Shampoo. Every business plan, campaign, or project comes down to Tactics, Tools, and Strategies. To conceive, develop, and implement a sound social media marketing strategic plan that will be successful needs  to have those three critical components. The new company was named his wife Pamela and the brand name of the product is Pamela Shampoo. Alfred took some of better employees from J&J and employed them his new venture. He hired new employees and paid them attractive salaries. Alfred allocated substantial amount of money to advertise the new brand of Shampoo. Strategic planning implementation is at the heart of how to make change of any kind happen in your organization. Why the organization might want to embark on a strategic planning process and implementation. Want to be one of the organizations, in which employees understand the mission and goals. ACNielsen retail audit data show FMCG market growing at around 7% (sales 5,097 Crore in 2004 and 5,444 Crore in 2005).Moreover, the shampoo market is growing at a phenomenal rate of 22% a trained that started in early 2000. (Sales 79 Crore in 2004 and 97 Crore in 2005).It failed to reach sales targets and his every venture had slid downhill. Multinational market research Company held clients’ conference and Alfred was invited as a participant from the business community. Alfred talked to them about his Pamela Shampoo venture. The researchers wanted to know whether he had done any market research before manufacturing and lunching Pamela Shampoo. A key to Strategic Planning Implementation Success is to effective strategic planning implementation for the business. Full and active executive support, Effective communication, Employee involvement, Thorough organizational planning and competitive analysis, Widespread perceived need for the strategic planning. 13.3 What are the consumer behaviour issues regarding the purchase of FMCG product like shampoo? What role does brand name, brand image, and  advertising play? What steps must be followed for developing these marketing tactics? Did Pamela Shampoo follow them? FMCG market growing at around 7% .Moreover, the shampoo market is growing at a phenomenal rate of 22%, a trend that started in early 2000.Therefore; Alfred was rightly tempted towards entering the Shampoo market. Consumer decision making varies with the type of buying decision. There are four types of buying behavior that consumer purchase of FMCG products. There are complex buying behavior, dissonance-reducing buyer behavior, habitual buying behavior & varietyseeking behavior. The new company was named after his beloved wife Pamela. As a symbol of his love, the brand name of the product is Pamela Shampoo. Alfred allocated a substantial amount of money to advertise the new brand of Shampoo. A brand is a name, term, sign, symbol, or design, or combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. So, brand name & brand image is the identity of the product to differentiate them from others. Advertising play the role of introduce the product to others. Market research steps must be followed for developing marketing strategy. For developing marketing tactics we need to take four strategies. That are individual names, blanket family names, separate family names for all products, and company trade name combined with individual product names. Pamela shampoo did not follow them. So, he did not make his business profitable like P&G and Unilever. Consumer purchase shampoo by variety-seeking buying behavior because that buying situation are characterize by low involvement but significant brand differences. Here consumers often do a lot of brand switching. The consumer has some beliefs about shampoo, chooses a brand of shampoo without much evaluation, and evaluates the product during consumption. Next time, the consumer may reach for another brand out of a wish for a different test. Brand switching occurs for the sake of variety rather than dissatisfaction. What can be done to salvage the business? What are the choices and how can Mr. Jones make the decision? First of all Mr. Jones must understand and choose the correct marketing strategy. Good marketing strategy can result in success even for mediocre products. Since the product ‘Pamela Shampoo’ belongs in the FMCG segment and the growth of the homogeneous product (shampoo) was about 22%; Mr. Jones must take into account the following important issues address accordingly: a. Market Segmentation: Pamela Shampoo requires to revisit its segmentation strategy and then must decide whether the company will choose mass marketing, segmented, niche or micro marketing. For this particular purpose Mr. Jones can involve the market research companies. b. Based on the segmentation strategy, the company must then choose the target market. c. The company should revisit its pricing strategies and should calculate the Break Even units of sales and carefully select the type of pricing that will be helpful in struggling times. d. The company must realize that the product is positioned against its global brands such as Pantene, Head & Shoulder, Clear etc. and few local brands as well. So the competition is very high. e. The company must go for line filling strategy and must increase depth in its product systems. It can have baby shampoo, herbal shampoo, anti-dandruff and other varieties by keeping an efficient product mix. f. It may think of co-branding strategies with possible companies who may be involved with production and distribution/market hair oil.  g. Must rearrange the sales force. Rather than having its own sales force and incurring major fixed cost, it can rely on its distributors as distribution channels. h. Must have Proper packaging and labels for the products that convey the descriptive and persuasive information to consumers. The labels that the containers will use must be attractive and eye-catching.

A Comparison of Benvolio and Mercutio essays

A Comparison of Benvolio and Mercutio essays In the play Romeo and Juliet, Romeo falls in love with Juliet, they devise a plan to get married and live happily ever after, and end up killing themselves. All through the tale, Romeos best friends, Benvolio and Mercutio, try to help Romeo with their own particular methods. Surprisingly, there are no characters that differ from each other more than Benvolio and Mercutio. While Benvolio is calm, level-headed, and honest, Mercutio tends to be a sarcastic person who follows his emotions more than his common sense. Through both are Romeos friends, one has to wonder how they can stand one anothers company. The first thing anyone may notice between Benvolio and Mercutio is their methods of confronting problems. Benvolio tends to first prevent violence and then analyze the situation, as he tries to separate the Capulet and Montague servants before a brawl breaks out at the plays beginning. Mercutio, on the other hand, tends to rush into conflict, even when conflict is easily avoided, which is shown in the scene where he confronts Tybalt on Romeo s behalf. Another painfully obvious contrast between Mercutio and Benvolio is the way they generally carry themselves and converse with friends. Mercutio tends to dominate any scenes hes in with his humorous speeches. An example of this would be on the way to the Capulet ball, where Mercutio tries to lighten the mood by giving his famous Queen Mab speech. Benvolio, on the other hand, seems quite content to simply watch and throw in an intelligent remark on occasion, which is also expressed in the scene where they are on their way to the Capulet ball. Despite these differences, they are both loyal friends. Benvolio expresses this when he devises the brilliant plan of crashing the Capulets ball, in an attempt to cure his friend Romeo s depression. Mercutio expresses the same devotion, but in an entirely different fashion. Mercuti ...

20 Topics for a Graduation Speech

20 Topics for a Graduation Speech If you have been chosen to deliver a graduation speech for your class, kudos on being chosen as the voice of the class. You are very lucky to be given such a great responsibility. However, to deliver a killer speech, you need to write one. If you have delayed this task for so long, chances are that you are suffering from mental block because all you can think of is the deadline. Do not worry; you can check our 7 facts about famous speakers who gave a graduation speech to be inspired by some of the best speeches ever. However, if you want to put a little extra effort into the whole process, here are 20 topics that are suitable for this occasion: Goals: The Importance of Establishing Them and How to Achieve Them Determination as the Key to Success in Both Life and Career The Power of Mistakes and their Ability to Build Individuals The Importance of Taking Ownership of Life and Decisions Combining Knowledge with Creativity to Think Outside the Box The Sky Should Be the Limit of Your Goals The Need to Factor Your Heart in What You Do Understanding the Person Behind the Man/Woman to Make Better Decisions The Role of Graduates in Making the World A Better Place Excellence as a Journey Every Graduate Will Need to Travel to Reach Heights Developing an Attitude for Gratitude Keeping What is Important in Mind to Achieve the Success Students Were Destined For The Importance of Balancing Work and Fun for a Healthy Life and Career Finding Your Purpose: Understanding What You Were Created to Do and Begin Doing It Fall Forward: The Reality of Failure and How to Keep Going Ahead Despite Setbacks Trusting in One’s Own Abilities to Pave the Path to Success Be Yourself: The Need to Stay Faithful to the One Person Who Can Help You Achieve Your Goals The Best Options for When Life Gives You Lemons Words of Wisdom on Picking Your Own Battles. Dreams vs. Realities: Life Before and After College To help get your creative juices flowing, here is a quick sample you can go through before writing your own speech. Graduation Speech Sample Pick Your Battles I am thankful for getting the opportunity to speak in front of all my colleagues today. Ever since I got to know that I’ll be giving a speech in front of the entire class of 20xx, I’ve been thinking about what I’m going to say. I researched every source I could find and even went through other speakers’ pieces only to learn that there is one thing in common between all success stories: everyone had a different approach to life. I grew up being told that education is important if you want to succeed in life, but there are many billionaires who are college dropouts. I was told that one should always aim for the sky no matter what, but I’ve seen people dropping out of college because of family reasons. You must be wondering where I’m going with all this, but don’t worry. I have something to share. Studying about all the irregularities and injustices of life led me to a very clear realization that there is no formula to life. And that’s what I am going to talk about today. I believe you should pick your battles, but not at first. Steve Jobs once said that you can’t connect the dots of your life if you’re looking into the future; you can only do that when you look back at it 10 years down the line. This means you should do all that the happy speech givers tell you to. Aim for the sky; nothing is impossible and keep thriving no matter what life throws at you. Yet once you’ve been through the disappointments and difficulties of life, you will need a reason to carry on. I could have given a speech that revolved around the usual inspirational quotes, but no one can tell you what’s going to happen next. I can tell you in ten different ways not to give up, but the best of us give up from time to time. I can convince you today that nothing life throws your way will be beyond your patience limits, but that’ll be a lie because I’ve seen the strongest of people break into a million pieces. So what is it that keeps us all going? What is that one good thing in life that you can rely on to never go wrong? Everyone has that shoulder to cry on or the people who push them further. It’s these people with whom you need to remain connected with throughout. In my case, it has always been my family. Family is the only thing on which I could never compromise on. No goals, no dreams, no destination in life is worth letting them go. I say this because that’s what my father did. He sacrificed so much for his family when he could have just followed his dreams and become everything he wanted to. Everything you do in your life, you do it for your family, and believe you me, your loved ones will never step into your way if you want to achieve something great. I would like to conclude my speech by saying that now I am not confused anymore. Whenever I get beaten down by life’s hardships, I try to find a reason to carry on. I already have mine, and now it’s time for you to find yours. Don’t let the sky be the limit, but also pick your battles to avoid stressing yourself beyond your limits. Now you can definitely write a better graduation speech. So, use our how to write a speech for graduation for guidance. References: Graduationwisdomcom. (2016). Graduationwisdomcom. Retrieved 19 April, 2016, from graduationwisdom.com/ Wallace, D. F. (2009). This is water: Some thoughts, delivered on a significant occasion about living a compassionate life. New York: Little, Brown. Albanese, A., Trissler, B. (1998). Graduation day: The best of Americas commencement speeches. New York: W. Morrow. Bark, S. (2005). Take this advice: The most nakedly honest graduation speeches ever given. New York: Simon Spotlight Entertainment. Theibert, P. R. (1997). How to give a damn good speech. Franklin Lakes, NJ: Career Press. Charania, B., Abjani, N. (n.d.). Wisdom for business success: Practical guide for entrepreneurs and fresh graduates. Druckerman, P. (2015). How to Find Your Place in the World After Graduation. Retrieved April 19, 2016, from nytimes.com/2015/05/31/opinion/sunday/how-to-find-your-place-in-the-world-after-graduation.html

Macroeconomic Essay Example | Topics and Well Written Essays - 250 words - 4

Macroeconomic - Essay Example Climate change may no longer be ignored and new policy points to carbon tax to deter carbon emissions. Immigration is another pressing issue where major reform may soon be in the works. The Democratic from Latinos signify a possible policy change in their favour. Finally, Mideast tension is a complicated problem where the author said that â€Å"Obama’s biggest second-term job is avoiding World War III† (49). A fiscal policy that promotes revenue generation through taxes paves the way for government to have an increased budget for government expenditure and avoid budget deficit. Federal expenditures account for â€Å"(1) pension and income security, (2) national defense, (3) health and (4) interest on the public debt† (McConnell and Brue 85). The taxes that may be accumulated from carbon tax will address the prevalent environmental issues and these funds will most likely be used to promote environmental measures in avoidance of natural disasters. Allowing a lenient immigration policy is perceived to reduce employment opportunities to resident citizens. However, this issue is more often a matter of social justice and existing illegal immigrants settle for unsatisfactory working conditions. An increase in population concurrently leads to a parallel increase in federal expenditures. The same assessment is true for engaging in war which accounts for large budget deficits and public de bt since it reallocates economic resources for war goods such as military spending for their personnel and armaments (ibid

Jane Austen Northanger Abbey Essay Example | Topics and Well Written Essays - 1250 words

Jane Austen Northanger Abbey - Essay Example The novel traces the metamorphosis of Catherine Morland, the wide-eyed ingà ©nue, who mixes the imagined world of her Gothic novels with the reality of her existence, and her final rapprochement with the truth that life is different from what her imagination had portrayed it to be. â€Å"Northanger Abbey† on one level can be treated as a novel of manners, since it encompasses most of the traits that conform to this genre. The novel is a commentary on the life in nineteenth century England and much emphasis has been placed on the components of proper and improper behavior. The story itself is a kind of â€Å"coming-of-age† narrative, where we see the 17 year old Catherine Morland grow up from a wide eyed immature girl into the confident woman who knows how to take her rightful place in society. Catherine’s growth is not only concerned with learning, but it is a process of unlearning all that she has imbibed from the Gothic novels she relishes. She has to master the art of curbing her imagination and instead learn to grapple with reality. The social conventions of the time are portrayed brilliantly by Jane Austen in her works and in â€Å"Northanger Abbey† we see her outlook towards the custom of primogeniture, which she has dealt with in her other works too. Austen juxtaposes the profligate natural heir with a younger but more capable sibling, who is denied a part in the family fortune only because of a stroke of fate. In â€Å"Northanger Abbey,† the Tilney brothers are a perfect example of the absurdity of this law. Frederick Tilney â€Å"disobedient and sensual† heir apparent to his father’s fortune shows a complete lack of disregard to social conventions, directly in proportion to his unchallenged legal position as heir. (Popham , Sir John) Henry Tilney, on the other hand is more suited to carry out the proper management of the Tilney estate and also create stronger family bonds. The issue of primogeniture inheritance laws and